Sunday, November 3, 2013

What Is The Best Way To Learn SEO?

One of the most commonly asked questions regarding search engine optimization is: "What is the best way to learn SEO"? The answer I always give to this question is simple yet complex. My answer to this question is always: "It Depends".Now before you say that my answer is not a definitive response to the question - let me explain my answer to you.Search engine optimization by its very nature is not a black and white concept. There is a lot of gray area in the field of search engine optimization SEO.Thus, it is only natural for people who are trying to learn SEO to be totally confused about how and what to do in relation to learning SEO because there are so many options and opportunities available for people to learn search engine optimization.Well, let's look closer at my answer to the question what is the best way to learn SEO: "It Depends".My answer to the question is based purely on my viewpoint of education in general and learning new subject matter.The fact that someone is trying to learn SEO is only the current situation for the individual. The real question that is being asked is what is the best way for the individual to learn and this depends on the individual.For example, some people learn best using visual aids while others learn more through audio aids while still others learn better from reading books.In the end, the best way to learn almost anything is to use a combination of these methods.However, in our society today people have very little patience, so the visual method tends to be what many people prefer because frankly it is easier to apply and use; but in my experience, the "visual" method in the long run is the least effective method for individuals to utilize for retaining and applying new information.With this being said, the best method for learning in my opinion is reading a well-written book related to the subject matter.The book should include visual aspects in the material to enhance the learning experience and access to an instructor for reinforcement of the material that is read or it should be written in a manner that presents the material as if the author is actually sitting with the reader and explaining the information.Therefore, my answer "it depends" regarding the question of what is the best way to learn SEO can be summarized this way."The best way to learn SEO is by reading an SEO book that is well written and covers the entire realm of SEO at the level of the actual reader so that a clear understanding can be conveyed. Hence, for beginners to the intermediate level, the material should be written for readers at that level in a manner that is best for them to learn SEO, which would be different than a book written for an advance SEO reader."The main problem with reading SEO related books is that most of the books and ebooks sadly are not well written and the information is usually written in a manner that is not designed for the reader to learn but only for the reader to apply what was read. You or no one else can learn this way. It is easy to write a book; but is very hard to write a well-written book that helps an individual learn new material.If you want to learn SEO, you need to read a good SEO book and/or eBook that actually provides the search engine optimization material in a comprehensive manner and also provides the material in an easy to read, easy to understand, effective and easy to apply manner for real world situations.Don't fall victim to the hype. If you want to learn SEO, it will take time. A two-day SEO workshop, SEO videos and/or SEO online classes will not help you learn SEO. You can learn to apply specific information using these methods; but you will not learn SEO.Search engine optimization is much more than a few techniques or tips. SEO is a field of expertise, which requires a strong understanding of all aspects related to SEO before you can truly learn SEO. Thus, it will take time. Remember, Rome was not built in a day.If you want to learn SEO, you will need to do it the old fashion way by reading and applying the material from a good SEO book and/or ebook.Remember when you were in grade school, middle school, high school and/or college were you ever just given a CD, video, two-day workshop or other similar methods to learn a subject? No, I will guess that you learned primarily from books or material derived from a book presented by an instructor.On this note, a well-written SEO book, by an author, that presents the material as if he or she is talking to you can be the substitute for an instructor; but you will still need to read the book and apply what you learn. This has been a time-tested method of learning for hundreds of years around the world. The method will not fail you; however, you can fail the method.Learn SEO by reading a very good SEO book today.You can determine the SEO book to purchase and read by carefully reviewing the promotional material for the SEO book, reading objective book reviews regarding the SEO book, comparing the prices of the various SEO books, making sure that you purchase a book that is written to actually teach SEO and finally purchase an SEO book that provides a money back guarantee in case the book does not meet your expectations.However, remember that you should never take advantage of a money back guarantee. The author worked hard to write the book. If you actually benefited from reading the book or ebook, don't ask for a refund just because you do not want to pay for the book. Always remember that what comes around goes around. Treat people fair and be honest in your dealings with others.Read a well-written and comprehensive SEO book or ebook.