Sunday, November 3, 2013
SEO Companies Outsourcing SEO Offshore?
It's funny that most of our clients are SEO companies from the US, UK, Canada and Australia. Yet they have the guts to call themselves SEOs when they barely do the SEO work. I'm not writing this article to intentionally malign any SEO company.It's just that there are several negative publicity written and published about offshore SEOs which are not true. What's worse is that these articles are written by SEO companies from the US, UK, Canada and Australia aimed at discrediting offshore SEOs. Ironically, these SEO companies are known to have outsourced SEOs in the Philippines and India. And still, on their blogs and published articles, they generalize that the offshore companies are incompetent!It is true that outsourcing your SEO offshore comes with risks much like when you pick a company within your city, state or country. There will always be fraudulent companies offshore but this is also true to SEO companies in the US, UK, Canada and Australia. Risks are inevitable part of search engine optimization. In fact, results from SEO campaigns are highly uncertain because no one knows the exact formula on how search engine algorithms work. Your campaign may succeed or fail depending on various factors.Why SEO Companies in the US, UK, Canada and Australia Outsource SEO OffshoreApparently, cost is the main reason why outsourcing SEO is a popular strategy even for SEO companies. It costs twice as much to keep an American SEO than when you hire a Filipino SEO specialist to do the same job. Both countries have different cost of living, which explains the disparity in income but both SEOs are expected to do the same work and achieve the same result - top placements on the major search engines.Competition has driven SEO businesses in the US, UK, Canada and Australia to outsource offshore. With the way the global economy is doing right now, it's not surprising that economic retrenchment has become a top priority for companies all over the world. Consequently, price or cost was catapulted as the main consideration when companies decide which outsourcing company to choose. Moreover, outsourcing companies cut-back on their expenses and explore their options for a cheaper business operation. Outsourcing offshore seems to be the only viable solution so they could keep up with the competition. Their competitors are already outsourcing, some if not all of their operations, to gain cost advantage so why shouldn't they?I really don't have a problem with SEOs outsourcing SEO services offshore. Although they are more of an SEO reseller than an SEO company, they are still helpful in the operations of SEOs offshore because they provide them with additional jobs. What is not right is for them to destroy the reputation of SEO businesses offshore to create a mentality that they are the better option and that offshore SEO companies are a bunch of thugs.